In this event, all current "International Treaties" and their impact on all types of companies will be systematically presented. The strategy changes that arise from these new treaties and the impact they cause in the face of imminent globalization will also be presented. When speaking of global protagonists, it will be possible to appreciate how business scenarios are changing day by day due to the different “Technological Revolutions” that we are forced to face.

Today we live the so-called Digital Era, which has caused both business scenarios, society as well as companies to join this current of changes that is generated by the Digital Transformation that we are experiencing.

This transformation is not only related to the use and implementation of social networks or digital marketing, but also leads us to a process of change in all areas of the company, a fact that forces us to face a clear and defined technological transformation and organizational.

The fact that the value chain is transformed day by day and in these times with greater momentum, does not stop impacting all sectors of society, resulting in that each of the clients is informed much better and therefore is modifies its degree of demand.

In this event it will be possible to appreciate that the so-called Information Technologies (IT) are creating new business models these days; impacting on the value chain (production, commercial action, brand positioning, customer service, marketing, communication, development of new products, distribution and services, etc.) and even on organizational structures.

It will also help to understand the need for change to join the fact of moving the organization towards the so-called Management 4.0 (digital).