The virtual edition of Peru Travel Mart 2020, organized by the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) and the National Chamber of Tourism of Peru (Canatur), captured the interest of 349 international buyers.
Between November 23 and 27, the date on which the most important annual event for the promotion of tourism in the country was held, the total number of participating purchasing companies was 114% more than in 2019, the year in which 163 gathered.
As for the participating sellers, the figure increased by 45%, with 200 having registered in the virtual edition. Last year, 138 Peruvian businessmen gathered at the Peru Travel Mart.
Meanwhile, the number of participating countries was also 43% higher; 40 were registered and in 2019 there were 28. The new countries were: Denmark, Finland, Hungary, Indonesia, Norway.
It is important to specify that the PTM 2020 aims to position Peru as a safe destination for tourism and to promote the reactivation of the sector. In that sense, it is worth noting that the business roundtable between foreign buyers and Peruvian sellers achieved 5,000 appointments with a business potential greater than $ 2.5 million.
In addition, the virtual fair, which had 220 stands, received more than 4,800 visits during the five days of the event. With this, Peruvian companies showed their products to potential buyers and increased interest in including new tourism products in their portfolios.
The fair also featured nine seminars where 681 professionals were trained. The topics covered were nature and adventure, gastronomy, culture and community, MICE and high-end tourism.
It is relevant to mention that the PTM 2020 had the carbon neutral certification, which was granted by the Green Initiative, an institution accredited by the United Nations Organization to certify organizations that meet this requirement.
The event generated a ton of carbon dioxide (CO2), a footprint that was offset by combining carbon credits generated by the UN and complemented with the reforestation of native trees, led by the Inkaterra Association, in the jungle region of Madre de Dios, a of the most biodiverse areas on the planet.