2020 ended, a year that made the world see from another perspective; a crisis that sparked creativity in many. And it is as a result of that ingenuity and the need for income that four ideas or business strategies are outlined for this year, according to specialists.

The sale of organic products, virtual trainings, online classes or workshops and home beauty services are the ideas considered by the financial consultancy Paola Aulestia and the economists Jorge Calderón and Héctor Delgado. They mention that the strategies, some already applied especially in the quarantine, will be strengthened for several years.

However, they highlight that the permanence in the market will depend on several factors such as a vaccination process, restrictions and the prolongation of teleworking.

Delgado divides these ideas into several terms. He affirms that this is the time to apply the sale of organic products at home for the health care that the pandemic generated and that, in his opinion, it is a habit that remained and will continue.

This is linked to the execution of virtual or face-to-face trainings with each client or small groups of people. He says the potential market is telecommuters looking for a way to balance their work and health.

Other ideas that can already be applied are home beauty services. Delgado points out that the fear of contagion is constant at least until the vaccine arrives.

And the fourth idea that would be applied in two months is the workshops or virtual courses during the vacation of the Coast. An unlikely alternative for the Sierra cycle, which will depend on the behavior of the virus.

All these strategies are connected to an investment, commercial strategy and the use of regulatory benefits for the start-up of the ventures.

Aulestia details the components to set up the business. Explain that once the idea is chosen, it is necessary to classify the market, that is, the type of customer. For example, if you opt for beauty service, the trend is towards more women.

Then, analyze the forms of loyalty or "how to make the customer fall in love." Find ways to attract it, such as offering free home delivery, giving gifts on future purchases, promotions, sweepstakes, and more.

The financial consulting firm indicates that it is essential to define the channel or means through which it will be disseminated and to use the segmentation tools.

Another step is investment: write down what I need to sell the products or offer the service. In the case of virtual ideas, the amount of the internet service; in case of face-to-face, the investment of transport, biosecurity material such as alcohol and even tests to guarantee the health of the client and itself.

In this investment, strategic alliances can be used to reduce operating costs, says Aulestia.
"In the case of the fitness trainer, perhaps I can ally myself with an importer of equipment such as dumbbells and even to offer an additional if my client also needs the elements," he says.

In all these steps, Calderón agrees, but emphasizes that an idea must always be thought about towards the future. He ensures that any of the four ideas must be adaptable to changes.

"The idea is important to maintain it, but also to adapt it," says Calderón, adding that the pandemic will not last forever, but the needs will. For this reason, he recommends that businesses be adjustable and provide their service at home, in a local and virtual.

Delgado agrees with this, suggesting that you should be prepared when the pandemic passes. "When a cure is found, there will be a rebound in social gatherings," he says.

Experts advise that with the income you think about enlarging the business and showing more ways of offering products or services, taking advantage of the regulatory benefits ...

Keep reading: https://www.eluniverso.com/noticias/2020/12/23/nota/8706031/ideas-negocios-innovadoras-rentables-2021-ecuador