Small and medium-sized businesses that sell their products through Amazon surpassed $ 8 billion in sales globally from Black Friday to Cyber Monday, a 60% increase from last year.

More than 71,000 small and medium-sized businesses globally linked to the retail giant Amazon averaged over $ 100,000 in sales this holiday season so far.

Shopping for personal care, decorating the home and being comfortable are the main trends in the US and that is why Beauty, Home and Fashion are the categories with the most important sales so far. Additionally, Amazon customers have also shopped in the Sports & Pets category this season.

Toys are also very popular this holiday season and top sellers for kids to keep busy, create and learn include Leapfrog Book of 100 Animals, LEGO Star Wars Mandalorian Construction Set, Hot Wheels 20 Car Gift Pack , Learning Resources Spike The Fine Motor Hedgehog, and LOL Surprise! Surprise gift with doll.

"In a holiday season like no other, it is clear that customers are still looking for the best deals on gifts for their loved ones, or even a treat for them, and we are proud to help deliver smiles during the season," said Jeff Wilke , CEO, Worldwide Consumer.

"Thank you to all of our customers, employees and vendors around the world for making this year our best yet, and for all that you do to support communities and others both now and the rest of the year," added Wilke.

So far, small and medium-sized businesses in the US have sold an average of 9,500 products per minute this holiday season.

Independent businesses that sell worldwide in Amazon stores created approximately 2,200,000 jobs.


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