Los malos resultados que venían acumulando en varios de sus negocios dentro del país antes de la pandemia desembocaron en una lacónica y drástica comunicación desde su casa matriz: la multinacional de origen francés Danone informó este lunes que puso «en revisión» algunos de sus negocios en todo el mundo, incluida su filial argentina.
«El Grupo Danone revisará estratégicamente el desempeño de algunos activos; y Argentina forma parte de esa estrategia revisión», aseguró Danone Argentina a través de una comunicación. «Como empresa revisamos constantemente nuestro portafolio para asegurarnos que esté alineado con nuestras metas y objetivos. Este proceso está por comenzar y, por lo tanto, no implica ninguna opción concreta».
La comunicación de que sus negocios en la Argentina están «en revisión» fue hecha este lunes por parte de la directora ejecutiva de Danone en Francia, Cecile Cabanis, al presentar los resultados globales trimestrales. Si bien no es el único país donde su permanencia quedó bajo la lupa (también mencionó una marca, Vega, dentro de Estados Unidos), el mensaje de la ejecutiva fue que la Argentina está en la mira. Otras filiales del grupo ni siquiera fueron mencionadas.
With more than 25 years of presence, Danone is one of the main food and beverage companies in the country, owner of factories for dairy products, nutrition products and water bottlers. He is also a shareholder in the cookie business, under the Bagley brand.
Sources close to the company assured that the dairy business, with its Danone and Danonino brands (among others) had been accumulating significant losses for three years at the beginning of 2020 and the context of pandemic and economic instability accentuated the poor results. Since arriving in the country, Danone has had a strategic alliance with La Serenísima, from which it had bought its yogurt and dessert division, which it produces at the Longchamps plant, in the southern suburbs. The distribution of the products is coordinated from a logistics area located in the General Rodríguez district, where the La Serenísima dairy works.
In mineral waters, Danone Argentina is the number one in the market, with the Villavicencio brands, which it bottles in Las Heras (Mendoza) and Villa del Sur, with a bottling plant in Chascomús. "In water the results are less bad than in dairy, but for two years they have not produced good numbers either," added the sources.
The company also owns the Kasdorf plant in Garin, in the north, where it produces specialized infant nutrition products in two areas, "early" and "medical" nutrition.
Danone was also the buyer of the emblematic brand of Bagley cookies, in 1994, but today that business is shared in a joint venture with the local Arcor, which is in charge of managing the business.
Among all of its direct businesses, not counting cookies, the company employs 5,000 people. "There is still nothing in concrete, but it will be necessary to be very attentive to the directives that arrive from France", added the sources.
Fuente: https://www.clarin.com/economia/multinacional-danone-puso-revision-negocio-argentina_0_p9nMpxN1n.html
